Owner of iStyle4U - Joey Perrelli When you start a company out of your house, like I did, certain things come with the territory. I have inventory in my basement, garage, spare bedrooms and mini van. Sometimes I am waiting to "check-in" pieces so they wait amongst trains, toys and boxes of Girl Scout Cookies. It is all worth it because this is what I love to do! I was a NYC buyer gone Suburban mother of three. I decided in the summer of '08...I could be both. This is when iStyle4U was founded. I shopped for my family, friends and relatives. My brother-in-law and cousin would ask me which neckwear for a wedding or television appearance. It is time to combine my knowledge, experience and passion to Style 4 U. Whether you are too busy, too tired or you rather be doing something else, I am here. My goal is for all of my customers to "feel" good because they "look" good in stylish and affordable clothing and accessories. In ancient times, there was no money. People bartered or traded goods, that they produced themselves. The first money was used over 2000 years ago. Cut to....on-line shopping. On-line shopping is in every aspect of our lives but this is the next dimension. On-line STYLING takes the pressure off you. No more searching for bargains or not sure of the latest fashion trends. I invite you to sit in your comfy clothes and let me Style 4 U!